Sherie Griffiths

August 4, 2010

Get PodSavvy – ‘Sound Advice’

Last week, we released the second episode of our monthly business communications podcast, ‘Get PodSavvy’ –. This month’s theme is ‘Where do I start?’ So of course that was the question I looked at in the first episode of my ‘Sound Advice’ feature (which will appear within each monthly show). The series gives me the chance to share some tips and tricks on the subject of professional business audio.

The answer to the question is, of course, ‘with research’. If you have no experience of this kind of project, the starting point for that research is listening – soaking up as much of other people’s content as you can get your ears on! Dr Stephen Covey says that out of reading, writing, speaking and listening, listening is the activity we spend the highest percentage of our time doing (or at least attempting to do) but the lowest percentage of our time learning. I’d go along with that – although I have to say, in my professional experience, the average person’s listening skills are better than they think. I’m consistently surprised by clients who swear they’re ‘no good at listening’, then proceed to spot a flawed piece of audio on first hearing. They can’t always tell me straight off what’s wrong with it – but they know it isn’t right; it isn’t ‘comfortable’ to listen to.

I set you a challenge in the programme – to turn away from the tv for a few minutes, just listen, and see what you pick up on. I try this with all my training clients –with some really interesting results. If you give it a go, do let me know what happens.

The July show is the first I’ve recorded in USP’s new studios – which include some very swish television facilities. So I had to be a bit careful what I said about tv sound – although I still had to tell it like it is – traditionally, it’s been ‘the poor relation’, the assumption being that the viewer will be so preoccupied with the pictures, the sound really doesn’t matter. Even I assumed that was the case for a lot of people – until recently, when I was talking to someone who makes videos for business and he commented that the standard of the audio behind the pictures could make or break the whole presentation.

For this month’s competition, I’m asking you to identify what’s wrong with a sound clip. Obviously, you need to listen to be able to have a crack at it.

The winner of the June competition was Tim Carter of Attwaters Solicitors in Harlow, Essex. He was the only person correctly to identify that Ivan Newman was reciting ‘Jabberwocky’ by Lewis Carroll. The stakes have gone up this month – not only do you get an hour of me for free, you also get an hour with Ivan. Between us, we can help you improve your customer service – and sound professional when you shout about it!

Talking of the relationship between sound and pictures (as I was just now), next week, I’ll tell you a bit about the first ‘Get PodSavvy’ feature to go visual.

July 19, 2010

Ivan Lives Inside His Brand

First, an apology – because I should have done this last week!

At the end of my last post about June’s ‘Get PodSavvy’, I promised to give you some background to the interview with Ivan Newman of Living Inside The Brand. Ivan starts his series of the same name, on customer service, in this month’s show (which we’re currently putting together) and his segment is one of three from the programme which will be made available as an ‘enhanced podcast’ – audio illustrated with images.

We’d only met a couple of times when he approached me with the idea for the feature. The meeting that followed turned into a mad creative brain-storming session – around pictures, rather than sound. As a guide dog owner with shadow vision, I don’t often get the chance to let my very visual imagination off the leash – but Ivan let me do just that.

By the time we parted company, we had a whole set of images (which I won’t describe here, because you may well see some of them over the next few months) and a rough outline of six programmes setting out the core principles of excellent customer service.

As we worked up those rough ideas into a detailed plan, I realised very quickly that as far as Ivan is concerned, it’s definitely a case of ‘Do as I do – not as I say!’ – even when he’s the customer!  He practices what he preaches all the way – especially when it comes to looking after the small details, laying the right foundations and keeping the lines of communication open. We’re both keen to make sure the final product is the best it can possibly be – which is why, even though he’s away in the alps at the moment being terribly athletic, the emails and calls are still flying backwards and forwards.

I’m really looking forward to seeing all our efforts come together when I’m back in the studio on Thursday afternoon.

July 8, 2010

Technically Speaking, David And I Are A Pair Of Old Anoraks

In the June episode of ‘Get PodSavvy’, I interviewed David Hardstaff of Expedio, who was due to start presenting a regular feature in the programme this month. Unfortunately (for us), his debut has had to be postponed til next month due to client commitments.

I ran across him earlier this year, , completely by accident. I didn’t go looking for a co-presenter. I actually went looking for someone who could abridge books for recording. I put the word out in a number of places, including the 4Networking website – and within the day, I had a response – from David.

He said he thought it was something his wife might be interested in taking on and suggested we have a chat on the phone.
It took a few days to make that happen – but when it did, the conversation took off in all sorts of unexpected directions.

These days, Expedio’s clients know David as the man who shows them how to grow their business without taking on staff – by making technology work efficiently for them and making sure it gives them the right information to enable them to work efficiently; but there’s more to him than meets the eye – or should that be ‘the ear’?

I think it was when I explained how my life as a media junky led me into making audio that he confessed his ‘secret past’ – as a radio presenter. He hadn’t done anything in that line for about a decade, he admitted, but before that he’d spent years on hospital radio, community stations and later even satellite stations, alongside his day job.

From that point, there was no stopping us! Off we went into teenage listening habits, how radio has changed between then and now, studio experiences – etc etc.

We talked for well over an hour. I think we could have gone on if the batteries on both my phones hadn’t died!; and in that time, an idea started forming in my mind.

The next day, I emailed him with a suggestion: how would he like to dust off his headphones, get back behind the mic and present a feature as part of the new monthly podcast I was putting together? He jumped at the idea. In his response, he referred to us as ‘a pair of old anoraks’. How dare he?! As I said in my reply, ‘I’ll wear my anorak with pride – but less of the ‘old’!’.

I was planning a series within the show, on making compelling audio (which starts this month). That focuses on how sound works, how people listen and so, how to make something people will want to listen to. After that epic phone-call, though, I could see scope for a regular piece dealing with the role of IT in business communication. That wasn’t something I felt qualified to talk about in any depth, but David, with his combination of commercial, technical and radio experience, was the ideal candidate for the job. So the ‘Technically Speaking’ slot was born.

I thought it was important to introduce him in last month’s show, so we decided to do a phone interview. For the first attempt, I had to approximate studio conditions at home. The room I work in has very little in the way of soft furnishings to deaden the sound. So I set up the kit in the bedroom; but still, the acoustic wasn’t quite right.

I finished up throwing a freshly laundered mattress cover over me and the mic, which must have looked completely bizarre but worked a treat as sound-proofing. One of the joys of audio production is the ability to ‘improvise’! Unfortunately, the phone I’d connected into didn’t work so well and the result really wasn’t up to scratch. We ended up doing the interview on the phone from the studio, when I went into edit the programme. I might play you a clip of the original in a future episode, when I talk about the importance of sound quality.

Next week, I’ll tell you a bit about another series which begins in the next show – ‘Talking To Your Market – Living Inside The Brand’.

July 1, 2010

John Is ‘Fresh From The Pod’

Following on from my post last week about the first episode of our new regular podcast, this week I thought I’d tell you about the segment which actually crops up first in the programme – ‘Fresh From The Pod’.

This is my chance to introduce a recent client and let you hear some snippets from their programme. This month, the feature is all about Essex-based Network Marketer, John Parker.

I’ve got to know John reasonably well over the last year or so, since we met on the 4Networking circuit. His background is interesting – born in Yorkshire, emigrated to Rhodesia (now Zimbabwe) as a toddler, returning to the UK as a young man.

When his 30-year career in the City came to an end, he had to think again. Growing up in Southern Africa had made him resilient and self-sufficient, so he took a leap – into a second career, as part of the Forever Living Network – which meant a leap from the corporate world, into self-employment.

I interviewed him at his home – which is always fun! Phil, our producer in London, has described turning someone’s living-room into a studio as being ‘like building a fort when you’re a kid’ – and he’s not wrong! John’s room had a big advantage – lots of carpet, cushions and curtains to deaden the sound. Although he still had to close the window, remove the phone, stop the clock and switch off the fridge! We then set up the equipment, with the mic stands perched on a footstool – and went for it. John did the interview in one hit, which was great for me – it doesn’t always happen that way!

The finished product is an audio FAQ section for his website, covering everything from how he got into network marketing, through what stops other people considering it as an option, to what they can expect if they make contact with him. It even deals with the elephant in the room – the distinction between pyramid selling and what John does. I didn’t realise before, but there is a big difference. One of the great aspects of my job is that I so often learn something new from the people I interview.

You can listen to or download this episode of ‘Get PodSavvy’ from our site, where you can also listen to or download John’s interview in full. If you’d rather listen to each question and answer individually, you can do that via John’s website.

Next week, I’ll tell you the story behind our ‘Technically Speaking’ slot, with David Hardstaff – ‘from a couple of old anoraks, through a mattress cover – and beyond!’

June 21, 2010

Get PodSavvy – ‘What’s In It For Me?’

I’ve just uploaded the first episode of a brand new podcast series to our site – and it’s our own! ‘Get PodSavvy’ is our new monthly podcast on business communication. Over the next month, I thought I’d give you a bit of background to each of the main features –
This month’s theme is ‘What’s in it for me?’, so it makes sense to start with the feature of the same name.

This is an interview with coach and therapist, Pam Lawrence, about what she gets from listening to podcasts. She’s a fairly recent convert to the medium, who ran across her first pod almost by accident.

Over the last couple of years, Pam has developed a strong interest in something called ‘Emotional Freedom Technique’, or EFT. I wouldn’t presume to sum it up in a line or two here – I don’t know enough about it and wouldn’t do it justice. Suffice it to say that although it often meets with serious scepticism initially, it’s achieved significant results in the US, with Vietnam veterans, helping them to deal with the post-traumatic stress which plagued them when they returned from frontline service.
Pam started downloading audio when she was researching EFT – and now it’s part of her Continuous Professional Development – and her fitness regime!

Pam and I have known each other for about 5 years now, but I had no idea she was getting so much from listening until we had lunch a few months ago. Watching her talking animatedly about the experts she’d been listening to and the ideas they were giving her for her own business, I realised I just had to slot her into one of my shows! It isn’t covered in detail in the interview, but her listening is getting her thinking about completely new business opportunities. I can’t wait to see where she goes with it!

You can hear my conversation with Pam by visiting our website, logging in or registering for free, then dropping Get PodSavvy into the programme search. You can then either listen at your pc or download to a portable player.

Next week, I’ll tell you why ‘John Is Fresh From The Pod’.

May 27, 2010

‘Would You Listen To Yourself?!’

Babies start learning to speak even before they learn to live without nappies.  So why are so many adults embarrassed when they hear themselves?

I recently saw a very capable, confident man who, under normal circumstances, can happily chat away to complete strangers, look as though he was about to curl up in a cringeing ball when we threatened to play back the interview we’d just recorded with him.  He isn’t the exception that proves the rule – he is the rule!

I completely understand the feeling.  I avoided listening back to my earliest podcasts – so I was shocked not so long ago, when I ran across the very first and realised how unnatural it sounded! When I was told, several years ago (by a friend with years of broadcast experience) that I really had to listen back to a recording I’d made, I was horrified – I kept putting it off! When I eventually forced myself into it, it was very uncomfortable; but in time, I got used to it.  These days, it’s just part of my job.

Another part of that job is to help clients get over any fears they might have about speaking in front of people, recording and (often the most challenging) listening to the results.  Since watching that client go through the familiar reactions, I’ve been wondering: what is it that we’re actually afraid of in that situation?

The human voice conveys feeling better than anything else – which is why it’s such a powerful communication tool.  We pick up over five times more information from what someone says than what they write, because we can hear so much which is lost in the printed word – tone, inflexion, pace and so on.  All this speaks volumes about how they’re feeling.  Very experienced speakers, like politicians – and (dare I say it?) presenters – learn to convey the emotions they want the listener to pick up.  Unfortunately for those of us who talk for a living, plenty of people can also hear a fake a mile off.  So we have to believe what we’re saying – even if it means suspending disbelief.

To give you an example: I went into the studio one afternoon last year in turmoil because I was waiting for some personal news.  All I had to do was to record some fairly simple links, but when I wasn’t screwing them up – getting all the right words, but not necessarily in the right order – the tone was all wrong.  In the end, I had to push everything else aside and pretend all was fine.  At times like that, presentation is an acting job and, like an actor, you have to ‘believe in the role’ if you want to be convincing.

Less than ten years ago, I was terrified of speaking in public – let alone hearing the results!  For me before I overcame that fear, I suspect it was about revealing what I didn’t want to show – laying myself open.  I don’t suppose I’m alone there – so perhaps the fear of listening to ourselves has something to do with not wanting to hear what we’ve revealed?

I think it also has to do with the trouble so many of us have, looking at ourselves through someone else’s eyes – all too often, we’re our own toughest critics and all we see are the negatives.  We might not be mad keen on what we see in the mirror, but it tends to be a private discomfort.  When we look at a photo or video, we’re seeing what everyone else can see – albeit through thorn-covered specs!  It’s the same with the voice.

This isn’t something that automatically goes away because you turn pro.  Just watch the actors who sit steadily looking away from the screen in a tv interview while the audience watches a clip of their latest film; and I know of at least one highly experienced radio presenter who can’t stand listening to himself (I don’t know why because I think he’s fantastic – he obviously hears something I don’t).

The other side of the coin is that so many of us buttoned-up Brits are pre-programmed to self-deprecate – even when we secretly think we look or sound alright, we’re embarrassed to admit it – in case we’re seen to be ‘big-headed’!

I’m not suggesting you should learn to love the sound of your own voice – only make friends with it – which starts with learning to accept it, faults and all.  That isn’t to say you listen uncritically.  From my point of view, the easiest ways to help a client improve on their presentation technique is for them to spot where it needs improving.  It’s all about learning to be more objective and to give yourself constructive criticism, rather than being hypercritical.  I still don’t like my estuary vowels or the fact that, if I’m not careful, I tend to use ‘ok’ too much; but it’s ok – OOPS – see what I mean?! – provided I don’t lapse into broad ‘Essix-gewl’ and start ‘okaying’ in every sentence!

Seriously, for some people, learning to listen to themselves is just a matter of acquiring a new skill and practising it.  It can go deeper though.  The voice is so individual, so personal. It’s the product of our lives to date – where we’ve lived, where we’ve been educated, our families, friends etc.  So for some people, whether or not they can listen to themselves comes down to how comfortable they are with themselves.  If, deep down, you don’t really like who you are or where you come from, you’ll shy away from hearing the evidence, won’t you?

The power of speech, especially in business, is greatly underestimated.  As I’ve said before, 21st-century commerce is all about relationships and relationships in all their forms start with attraction.  One of the most effective and lasting ways of attracting people, in my experience, is by talking to them – engaging with them on a one-to-one basis, whether through conversation, live presentation or recording.  We wouldn’t send out a flyer, brochure or any other written communication without proof-reading – and yet so many people (I used to be one of them) deliver everything from elevator pitches to full-length presentations, even recordings, without ever having listened to themselves properly.  Becoming comfortable with hearing yourself opens up a whole new raft of possibilities – and I can tell you firsthand, it’s also very liberating!

May 19, 2010

Glossary Of Terms – The ‘I’s:

From Ray Stannnard, International Trade Financial Solutions

What?  We’re back to a single letter again this month!  It’s quite surprising how many international-related issues start with this letter.  I promise that next month we will start motoring – currently, I cannot think of any terms starting with the letter J – and K is also a challenge.  OK, then, the I’s.

ICC
In International terms, ICC stands for the International Chamber of Commerce.  Think of it as a Chamber of Commerce that covers much of the world.  Amongst their many responsibilities they formulate, interpret and put into place standards and procedures that are recognised globally. Without this, International Trade would rapidly deteriorate into local practices and chaos.  Some cynics will say this already happens, but things like the Letter or Credit rules are drawn up by the ICC. They are also responsible for arbitration, and the general opening up of global markets.  Visit their main website for more info.

Import Licence
These may still be required by some countries for some or all goods, including certain imports into the UK. Whilst compliance is the responsibility of the importer, as an exporter, it is a good idea to make sure they are doing so; after all, you want payment for your goods!

Import Paperwork
If goods are already in free circulation within the EU [see 'Free Circulation, Issue 17], paperwork is usually minimal.  However, if imports into the UK exceed £600,000 and/or your exports exceed £250,000, you need Intrastat declarations [see below].  Goods from outside the EU will require more documentation, possibly including an import licence [see above].
(All previous issues of the newsletter can be found as PDF files on my website.  Click on Articles/Newsletters on the left hand side.)

Incoterms
I have already covered these in Issue 12, at the start of the 1st actual Incoterm.
Inspection Certificate
This is what it says, but it is vital to ensure that the correct one is provided, if called upon.  Anyone can issue one, but it is more usual for an independent, random sample to be inspected by an accredited inspection company, such as SGS. Some countries may require these as a precondition of import into the Country. As ever, know the rules for the areas of the world in which you deal.
Insurance policy/certificate
If called for, it is usual for goods to be insured for 110% of their value, and will include details of quantity and route plus, if necessary, time limits and any transshipments. Insurance certificates called for under transferable Letters of Credit can cause an issue in as much as they will show the mark up amount that the middle man is taking to the other parties.  More later…
Intrastat
This is a system for collecting statistics on the physical trade in goods between EU member states.  If you import or export above the thresholds [currently £600k and £250k respectively] you must complete monthly returns on line, or face heavy fines and penalties.  There is a lot more info on the revenue’s website.  Just search for Intrastat.
Inward Processing Relief
I do not intend to include all of the many HMRC reliefs in this glossary, but this one is of note for anyone who imports goods for re-export, post processing. If you apply for IPR, you only pay VAT if you subsequently decide to sell them in the UK [or fail to met the conditions attached to IPR, of course].
ISP98
I toyed with whether or not to include, but it is still seen sometimes, so I voted it in.  ISP98 is a set of rules that govern Standby Letters of Credit [SLC].  I will cover both Letters of Credit [L/C's] and Stand bys in the relevant sections later on, but, in brief, all L/C’s and SLC’s must state under which set of internationally recognised rules they operate.  For L/C’s it should read UCP600, but for SLC’s, ISP98 is usually preferable to UCP600. Without going into too much detail, if you need further advice on ISP98 [or UCP600], please contact me.
Right, that’s the end of I. As I said at the start, J & K are presently blank, so here’s a challenge for everyone – send me an e-mail if you can think of any terms!

May 18, 2010

Trade International Digest Interview

From Ray Stannard, International Trade Financial Solutions

My interview in TID – ‘How I Got Here’ – was published, as promised, in their April edition. It is due to be released very shortly on their main website, under the ‘Interviews’ section on the left hand side.  I have already had some very positive feedback, so it is a useful additional outlet to promote what I do.  Go and have a look – I hope to post a link from my website
shortly – and, as I said last month, spread the word to any associates who would be interested.  Please also give me any feedback on your thoughts, etc.

Tomorrow: ‘Glossary Of Terms – The I’s’.

May 17, 2010

The UK Election and Greece – How Are They Related?

From Ray Stannard of International Trade Financial Solutions

Two unrelated stories have featured heavily over the last week, but both are having a significant effect on the markets, so it’s better to look at them together here.

Reading the financial press and money men, what markets hate is uncertainty. So, what have we got – uncertainty regarding the next UK Government – we know who will it be, but will it be strong/resilient enough to deal with the economic problems, etc, etc and also significant fears over the state of the Greek (and, possibly, other southern Eurozone members).
Either on their own will cause headaches, but both together are really making things difficult for anyone who trades overseas – buying or selling.  I am unable to give my thoughts on what will happen regarding exchange rates, as this is an FSA regulatory requirement and I decided some time ago not to seek formal FSA authorisation for what I do within ITFS.  That said, it is something that every importer and exporter, or indeed, anyone who deals with foreign currency, must take notice of and ensure that they have a good relationship with whoever they use for their foreign exchange needs. FX dealers, by their very nature, are FSA authorised, and can discuss their views on where they think the market is heading.  If your FX dealer does not do this, consider changing to one who does, and also gives good rates.  I will happily put you in touch with some if you need a referral – just let me know.

The euro may be great for removing a plethora of currencies across Europe, but it also means that issues in one member country (eg Greece) will have an impact on all
of the other countries that use the same currency – ie the rest of the Eurozone.  Therefore, you don’t need to be dealing with Greek counterparts to feel the effect.
Trading between UK and Belgium, to use an example, will also be affected by the rate.  This seems to be a good time to remind you again of the dynamic currency converter on
my website
; you can use this to track exchange rate movements as often as you like – very important at the moment.  I used it myself to check on the Euro movements before my planned trip to Rome in April was aborted by the ash cloud!  More seriously, please make sure that you have a grip on exchange rate movements before you commit; again, I’d be pleased to speak with anyone who needs to know the basic options that are available; their effects and what they mean for your business. Also, and don’t forget, once you know the basics, you are in a much better position to react more quickly in the future and retain more money as profit in your business.

Tomorrow: ‘Trade International Digest Interview’

May 12, 2010

Happy Birthday To Us For Yesterday

First, an apology for the complete lack of posts last week. I blame the Bank Holiday – and clients, who will insist on taking priority over everything else, for some strange reason. Anyone would think they’re paying for the privilege!!! Seriously, though, client work is my favourite part of this job.

What were you doing a year ago yesterday? Can you remember? I can – vividly. I was launching a company. I spent most of Monday 11th May ’09 getting ready for the launch party in the evening and stressing about whether all my colleagues would get to the venue on time – and even more about whether we would have enough guests.

I needn’t have worried. My team, who had all agreed to present with me and had each gone several extra miles to make that happen. Were all present and correct by 5.45 – by which time the Wine Tun, by St Paul’s cathedral, was filling up nicely.

For me, that was an incredible evening – the reward for so much hard work, by everyone concerned and the realisation of more than one personal dream. All too often we don’t enjoy our own parties – but I did that night! I even broke my own rule about never drinking before a presentation. I don’t think you can tell I’d been on the champagne, can you? The uniformed waiters, walking around with trays of food and drink, were so polite and attentive, it seemed rude to refuse – well, that’s my excuse and I’m sticking to it!

As I wrote to one of my co-presenters last night, ‘12 months
on, the company isn’t where I thought it would be – but it’s somewhere a lot more
promising. Off to have a glass of wine to celebrate that fact!’

The coming year looks to be a busy one, for us as a company and for me personally, with the book coming out in the next few months (more of which later), our new ‘podzine’ beginning in June (more of that later too) and all those clients getting in the way of my writing blog posts – as well as some other new projects in the offing –Yes, ‘promising’ certainly describes our upcoming second year. If I weren’t drafting this before 7:00 AM, I’d drink to that …

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