Sherie Griffiths

May 27, 2010

‘Would You Listen To Yourself?!’

Babies start learning to speak even before they learn to live without nappies.  So why are so many adults embarrassed when they hear themselves?

I recently saw a very capable, confident man who, under normal circumstances, can happily chat away to complete strangers, look as though he was about to curl up in a cringeing ball when we threatened to play back the interview we’d just recorded with him.  He isn’t the exception that proves the rule – he is the rule!

I completely understand the feeling.  I avoided listening back to my earliest podcasts – so I was shocked not so long ago, when I ran across the very first and realised how unnatural it sounded! When I was told, several years ago (by a friend with years of broadcast experience) that I really had to listen back to a recording I’d made, I was horrified – I kept putting it off! When I eventually forced myself into it, it was very uncomfortable; but in time, I got used to it.  These days, it’s just part of my job.

Another part of that job is to help clients get over any fears they might have about speaking in front of people, recording and (often the most challenging) listening to the results.  Since watching that client go through the familiar reactions, I’ve been wondering: what is it that we’re actually afraid of in that situation?

The human voice conveys feeling better than anything else – which is why it’s such a powerful communication tool.  We pick up over five times more information from what someone says than what they write, because we can hear so much which is lost in the printed word – tone, inflexion, pace and so on.  All this speaks volumes about how they’re feeling.  Very experienced speakers, like politicians – and (dare I say it?) presenters – learn to convey the emotions they want the listener to pick up.  Unfortunately for those of us who talk for a living, plenty of people can also hear a fake a mile off.  So we have to believe what we’re saying – even if it means suspending disbelief.

To give you an example: I went into the studio one afternoon last year in turmoil because I was waiting for some personal news.  All I had to do was to record some fairly simple links, but when I wasn’t screwing them up – getting all the right words, but not necessarily in the right order – the tone was all wrong.  In the end, I had to push everything else aside and pretend all was fine.  At times like that, presentation is an acting job and, like an actor, you have to ‘believe in the role’ if you want to be convincing.

Less than ten years ago, I was terrified of speaking in public – let alone hearing the results!  For me before I overcame that fear, I suspect it was about revealing what I didn’t want to show – laying myself open.  I don’t suppose I’m alone there – so perhaps the fear of listening to ourselves has something to do with not wanting to hear what we’ve revealed?

I think it also has to do with the trouble so many of us have, looking at ourselves through someone else’s eyes – all too often, we’re our own toughest critics and all we see are the negatives.  We might not be mad keen on what we see in the mirror, but it tends to be a private discomfort.  When we look at a photo or video, we’re seeing what everyone else can see – albeit through thorn-covered specs!  It’s the same with the voice.

This isn’t something that automatically goes away because you turn pro.  Just watch the actors who sit steadily looking away from the screen in a tv interview while the audience watches a clip of their latest film; and I know of at least one highly experienced radio presenter who can’t stand listening to himself (I don’t know why because I think he’s fantastic – he obviously hears something I don’t).

The other side of the coin is that so many of us buttoned-up Brits are pre-programmed to self-deprecate – even when we secretly think we look or sound alright, we’re embarrassed to admit it – in case we’re seen to be ‘big-headed’!

I’m not suggesting you should learn to love the sound of your own voice – only make friends with it – which starts with learning to accept it, faults and all.  That isn’t to say you listen uncritically.  From my point of view, the easiest ways to help a client improve on their presentation technique is for them to spot where it needs improving.  It’s all about learning to be more objective and to give yourself constructive criticism, rather than being hypercritical.  I still don’t like my estuary vowels or the fact that, if I’m not careful, I tend to use ‘ok’ too much; but it’s ok – OOPS – see what I mean?! – provided I don’t lapse into broad ‘Essix-gewl’ and start ‘okaying’ in every sentence!

Seriously, for some people, learning to listen to themselves is just a matter of acquiring a new skill and practising it.  It can go deeper though.  The voice is so individual, so personal. It’s the product of our lives to date – where we’ve lived, where we’ve been educated, our families, friends etc.  So for some people, whether or not they can listen to themselves comes down to how comfortable they are with themselves.  If, deep down, you don’t really like who you are or where you come from, you’ll shy away from hearing the evidence, won’t you?

The power of speech, especially in business, is greatly underestimated.  As I’ve said before, 21st-century commerce is all about relationships and relationships in all their forms start with attraction.  One of the most effective and lasting ways of attracting people, in my experience, is by talking to them – engaging with them on a one-to-one basis, whether through conversation, live presentation or recording.  We wouldn’t send out a flyer, brochure or any other written communication without proof-reading – and yet so many people (I used to be one of them) deliver everything from elevator pitches to full-length presentations, even recordings, without ever having listened to themselves properly.  Becoming comfortable with hearing yourself opens up a whole new raft of possibilities – and I can tell you firsthand, it’s also very liberating!

May 19, 2010

Glossary Of Terms – The ‘I’s:

From Ray Stannnard, International Trade Financial Solutions

What?  We’re back to a single letter again this month!  It’s quite surprising how many international-related issues start with this letter.  I promise that next month we will start motoring – currently, I cannot think of any terms starting with the letter J – and K is also a challenge.  OK, then, the I’s.

ICC
In International terms, ICC stands for the International Chamber of Commerce.  Think of it as a Chamber of Commerce that covers much of the world.  Amongst their many responsibilities they formulate, interpret and put into place standards and procedures that are recognised globally. Without this, International Trade would rapidly deteriorate into local practices and chaos.  Some cynics will say this already happens, but things like the Letter or Credit rules are drawn up by the ICC. They are also responsible for arbitration, and the general opening up of global markets.  Visit their main website for more info.

Import Licence
These may still be required by some countries for some or all goods, including certain imports into the UK. Whilst compliance is the responsibility of the importer, as an exporter, it is a good idea to make sure they are doing so; after all, you want payment for your goods!

Import Paperwork
If goods are already in free circulation within the EU [see 'Free Circulation, Issue 17], paperwork is usually minimal.  However, if imports into the UK exceed £600,000 and/or your exports exceed £250,000, you need Intrastat declarations [see below].  Goods from outside the EU will require more documentation, possibly including an import licence [see above].
(All previous issues of the newsletter can be found as PDF files on my website.  Click on Articles/Newsletters on the left hand side.)

Incoterms
I have already covered these in Issue 12, at the start of the 1st actual Incoterm.
Inspection Certificate
This is what it says, but it is vital to ensure that the correct one is provided, if called upon.  Anyone can issue one, but it is more usual for an independent, random sample to be inspected by an accredited inspection company, such as SGS. Some countries may require these as a precondition of import into the Country. As ever, know the rules for the areas of the world in which you deal.
Insurance policy/certificate
If called for, it is usual for goods to be insured for 110% of their value, and will include details of quantity and route plus, if necessary, time limits and any transshipments. Insurance certificates called for under transferable Letters of Credit can cause an issue in as much as they will show the mark up amount that the middle man is taking to the other parties.  More later…
Intrastat
This is a system for collecting statistics on the physical trade in goods between EU member states.  If you import or export above the thresholds [currently £600k and £250k respectively] you must complete monthly returns on line, or face heavy fines and penalties.  There is a lot more info on the revenue’s website.  Just search for Intrastat.
Inward Processing Relief
I do not intend to include all of the many HMRC reliefs in this glossary, but this one is of note for anyone who imports goods for re-export, post processing. If you apply for IPR, you only pay VAT if you subsequently decide to sell them in the UK [or fail to met the conditions attached to IPR, of course].
ISP98
I toyed with whether or not to include, but it is still seen sometimes, so I voted it in.  ISP98 is a set of rules that govern Standby Letters of Credit [SLC].  I will cover both Letters of Credit [L/C's] and Stand bys in the relevant sections later on, but, in brief, all L/C’s and SLC’s must state under which set of internationally recognised rules they operate.  For L/C’s it should read UCP600, but for SLC’s, ISP98 is usually preferable to UCP600. Without going into too much detail, if you need further advice on ISP98 [or UCP600], please contact me.
Right, that’s the end of I. As I said at the start, J & K are presently blank, so here’s a challenge for everyone – send me an e-mail if you can think of any terms!

May 18, 2010

Trade International Digest Interview

From Ray Stannard, International Trade Financial Solutions

My interview in TID – ‘How I Got Here’ – was published, as promised, in their April edition. It is due to be released very shortly on their main website, under the ‘Interviews’ section on the left hand side.  I have already had some very positive feedback, so it is a useful additional outlet to promote what I do.  Go and have a look – I hope to post a link from my website
shortly – and, as I said last month, spread the word to any associates who would be interested.  Please also give me any feedback on your thoughts, etc.

Tomorrow: ‘Glossary Of Terms – The I’s’.

May 17, 2010

The UK Election and Greece – How Are They Related?

From Ray Stannard of International Trade Financial Solutions

Two unrelated stories have featured heavily over the last week, but both are having a significant effect on the markets, so it’s better to look at them together here.

Reading the financial press and money men, what markets hate is uncertainty. So, what have we got – uncertainty regarding the next UK Government – we know who will it be, but will it be strong/resilient enough to deal with the economic problems, etc, etc and also significant fears over the state of the Greek (and, possibly, other southern Eurozone members).
Either on their own will cause headaches, but both together are really making things difficult for anyone who trades overseas – buying or selling.  I am unable to give my thoughts on what will happen regarding exchange rates, as this is an FSA regulatory requirement and I decided some time ago not to seek formal FSA authorisation for what I do within ITFS.  That said, it is something that every importer and exporter, or indeed, anyone who deals with foreign currency, must take notice of and ensure that they have a good relationship with whoever they use for their foreign exchange needs. FX dealers, by their very nature, are FSA authorised, and can discuss their views on where they think the market is heading.  If your FX dealer does not do this, consider changing to one who does, and also gives good rates.  I will happily put you in touch with some if you need a referral – just let me know.

The euro may be great for removing a plethora of currencies across Europe, but it also means that issues in one member country (eg Greece) will have an impact on all
of the other countries that use the same currency – ie the rest of the Eurozone.  Therefore, you don’t need to be dealing with Greek counterparts to feel the effect.
Trading between UK and Belgium, to use an example, will also be affected by the rate.  This seems to be a good time to remind you again of the dynamic currency converter on
my website
; you can use this to track exchange rate movements as often as you like – very important at the moment.  I used it myself to check on the Euro movements before my planned trip to Rome in April was aborted by the ash cloud!  More seriously, please make sure that you have a grip on exchange rate movements before you commit; again, I’d be pleased to speak with anyone who needs to know the basic options that are available; their effects and what they mean for your business. Also, and don’t forget, once you know the basics, you are in a much better position to react more quickly in the future and retain more money as profit in your business.

Tomorrow: ‘Trade International Digest Interview’

May 12, 2010

Happy Birthday To Us For Yesterday

First, an apology for the complete lack of posts last week. I blame the Bank Holiday – and clients, who will insist on taking priority over everything else, for some strange reason. Anyone would think they’re paying for the privilege!!! Seriously, though, client work is my favourite part of this job.

What were you doing a year ago yesterday? Can you remember? I can – vividly. I was launching a company. I spent most of Monday 11th May ’09 getting ready for the launch party in the evening and stressing about whether all my colleagues would get to the venue on time – and even more about whether we would have enough guests.

I needn’t have worried. My team, who had all agreed to present with me and had each gone several extra miles to make that happen. Were all present and correct by 5.45 – by which time the Wine Tun, by St Paul’s cathedral, was filling up nicely.

For me, that was an incredible evening – the reward for so much hard work, by everyone concerned and the realisation of more than one personal dream. All too often we don’t enjoy our own parties – but I did that night! I even broke my own rule about never drinking before a presentation. I don’t think you can tell I’d been on the champagne, can you? The uniformed waiters, walking around with trays of food and drink, were so polite and attentive, it seemed rude to refuse – well, that’s my excuse and I’m sticking to it!

As I wrote to one of my co-presenters last night, ‘12 months
on, the company isn’t where I thought it would be – but it’s somewhere a lot more
promising. Off to have a glass of wine to celebrate that fact!’

The coming year looks to be a busy one, for us as a company and for me personally, with the book coming out in the next few months (more of which later), our new ‘podzine’ beginning in June (more of that later too) and all those clients getting in the way of my writing blog posts – as well as some other new projects in the offing –Yes, ‘promising’ certainly describes our upcoming second year. If I weren’t drafting this before 7:00 AM, I’d drink to that …

Hosted by Killer SEO SuperBlogs