Once someone is happy that they understand what a podcast is and they can see what it could do for them, the next question is usually, “Where do I start?” The answer is, by laying the right foundations for the project in terms of research and resources.
I developed the “Sound Foundation Session” In response to everyone who said to me during 2009 “I’m really interested in what you do – but I don’t get it”. This is a two-hour, confidential one-to-one meeting, followed by an e-mail report, to help you plan the right podcast for you and your audience.
How you use the session is very much up to you. My aim is to help you to identify:-
• How podcasting fits within and can enhance your existing marketing strategy
• The resources you have within your business, including budgets, time and skills
• The best external solutions to enable you to fill any gaps
• Your target audience
• The message you want them to receive and
the best style in which to communicate it
This is your chance to utilise the mix of commercial and media skills within the
Savvy team for the benefit of your
business, including:-
• Proven success in business podcasting
• In-depth, specialist knowledge of how people consume podcasts
• Knowledge of the latest developments and coming trends
• A wealth of business experience.
As we all know, a vital part of any project is the planning. A small
investment at the beginning saves time, money and frustration later. In this context, it means maximising the effectiveness of the final product as a
business communication tool, whether you want to talk to your
customers
potential customers
staff or
wider contacts.
Price: £120.00 +VAT for members of the Savvy Business Community
£150.00 +VAT for non-members
To book your Sound Foundation Session, or to discuss any other aspect of Savvy’s
services, simply
call me on 0844 3712941 or
email me.