Sherie Griffiths

June 21, 2011

The times they are a-changing… or are they?

So, here we are on the longest day of the year, the official beginning of Summer – not that you’d notice – and as predictably as the date itself, the annual debate about whether or not we should be on the same time as continental Europe has rolled around again.

The Day Light Saving Bill is currently making its way through parliament. If it goes through, our clocks will still ‘Spring forward’ and ‘Fall back’ – they’ll just do it an hour later.

On the face of it, it’s hard to believe one hour could make that much difference to anyone – but this whole subject arouses some very strong feelings on both sides of the argument. Those in favour say it would be great for business, giving us extra day light after work, when we’re far more likely to use it, while those against point to the fact that it would mean that children in the north of England and in Scotland would have to go to school in the dark. In parts of Scotland in the winter, if the clocks were an hour ahead of where they are now, the sun wouldn’t rise until about 10AM. A few months ago, I saw a documentary on this, in which I felt the pro-change lobby did themselves no favours at all, because their whole argument seemed to revolve around the benefits to one business sector.

That said, I can see merit in both arguments. Extra light in the evenings would (as the documentary suggested) be great for the leisure and tourism industry – and anyone with the time and cash to enjoy it; but one of the pay-offs would be that a number of kids who would otherwise be able to get themselves to school would have to be escorted, putting extra pressure on working parents.

Then there are those of us who don’t work 9-to-5. I’m writing this at 6:30AM. Ok, so I haven’t had to commute to my desk, but if I had, it would have been much easier and more pleasant with a bit of light on the subject! I’ve done plenty of early breakfast meetings in my time and I’ve always found it a lot harder to motivate myself on dark mornings. Yes, I know that having the light at the beginning of the day means that, as the year wears on, I’ll lose it at the end – but for me personally, I have to say it’s more important to my productivity to wake up in the light. I’m naturally an early bird. I do my best work before lunch – especially at this time of year, when the sun is up (even if it’s obscured by cloud) before my alarm goes off.

What about you? Are you an early bird or a night owl – and does that affect whether you support the bill or not? Is the fact that the UK is on a different time zone to the rest of Europe an outmoded obstacle to continental commerce? Or is it justified because it serves a genuine purpose?

Let me know what you think.
Leave me a comment here,
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Email me.

March 26, 2010

What’s Your ‘UAP’?

No, that isn’t a typo in the title.  Back in the 70’s and 80’s, getting ahead in marketing was all about finding your ‘USP’ – your ‘unique selling point’ or ‘proposition’.  Now, it’s about three things – benefits, benefits and benefits!

I can see the logic behind that – we have to approach what we do from the customer’s perspective rather than our own (as I was saying about M & S not so long ago); but there’s a problem:  Picture yourself in a room with a bunch of lawyers, coaches – or sound people, if you like.  You know you need one of them, but how do you choose?  Chances are, they’ll all set out broadly the same benefits.  So you need to find something that distinguishes one from the rest – their ‘USP’.

Last week, I was talking about Mindy Gibbins-Klein’s book, “24 Carat BOLD”.  USPs are something Mindy and I disagree on.  She hates the phrase and I don’t.  Ok, so that might have something to do with a bit of piggyback brand awareness – the fact that USP means something else to me, beyond the out of favour marketing acronym.  Seriously, though, I do think it, or a descendant of it, has a place in marketing and brand awareness in the 21st century.  These days, we’ve moved away from the hard sell culture, towards a greater awareness of the importance of building good, strong relationships in business and relationships, whatever form they take, start with attraction.  So, perhaps what we should be developing is a UAP – unique attraction point.  What do you think?

July 27, 2009

“Glossary of International Trade Terms – the “B’s”"

From Issue 9 of “Minimising Trading Risks Abroad” – the monthly newsletter published by Ray Stannard of International Trade Financial Solutions

Http://www.inttradefinsolns.co.uk

 

Tomorrow, “A Case Study”.  Today, Part 2 of the glossary of terms – the “B’s”.

 

That’s B’s as in the letter B, not anything else, although the 2 terms that I’m covering here are right B’s!.  Before anyone starts worrying, I’ve no intention of filling out the next 26 issues with 1 letter per month, partly because we’ll all lose the will to live and I’ll get stuck on some of the more exotic letters later on.  It just seems that the early part of the alphabet has more terms.  However, the letter B will be rewarded with more next month……..

OK, then, the 2 worst B’s.

Bill of Exchange

One of the most confusing documents until you understand it, then it’s easy – honest! Often referred to as B/E, BEx, BoE and some other variants.  Here, I’ll call them

B/E. There’s the legal definition and a more colloquial one, both of which do explain.

 

The legal one first.  B/E have their own piece of Legislation, The Bills of Exchange Act, 1882.  In it, a B/E is defined as ‘An unconditional order, in writing, addressed by one person to another, signed by the person giving it requiring the person to whom it is addressed to pay on demand, or at a fixed or determinable future time, a certain sum of money to, or to the order

of, a specified person or to bearer’.  There, clear as mud.  Perhaps an easier way to explain is to think of a cheque.  If you think of a cheque as a form of ‘IOU’ in as much as if you owe me money, you will write out a cheque in my favour.  The B/E, however, is a ‘You Owe Me’, i.e. in the above scenario, I would write out the B/E and sign it, before giving it to you.  In turn, you would sign to acknowledge the debt due, and then pay according to the terms – straightaway [pay on demand] or later [at a fixed or determined future date].  B/E are not common in UK trade these days [except for some specific sectors] but are common in International Trade – especially for those who deal with Letters of Credit or Collections – both of which will be explained when we get to the relevant letter.  Therefore, if you do deal with these, it’s important to understand what a B/E is and, more importantly, what you can do with it, since, especially under Letters of Credit, they can be used to raise funds.

Bill of Lading

Not to be confused with B/E above.  Bills of Lading are often referred to as BL or BLading.  BL here to save space.  A BL is a document of title to the goods to which it refers.  It is issued to cover sea shipments and is usually issued by the shipping company.  It also acts as a receipt for goods received for carriage and providesevidence of the terms of the underlying contract between the shipper and transport company.  Being a document of title, the buyer [or more usually their agent] needs to present an original BL at the destination to obtain the goods.  BL are often issued in sets of 3 original – any one can be used to collect goods – plus any number of non negotiable copies.  It is important that, as a buyer, you know how many original BL are to be issued and that you can account for them all.  They are usually referred to in documentation,as, for example, 3/3BL + 2NNC, meaning 3 original Bills of Lading

[any of which can be used to obtain the goods] and 2 Non Negotiable Copies.

That’s more than enough for this month.  Both are important, though, and if you are involved in International Trade, it is well worth taking the time to understand their functions and some of the drawbacks and advantages of using them.  For Bills of Exchange, they can have a beneficial effect on cashflow in some circumstances, so find out more before you sign any contracts.

 

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