Sherie Griffiths

June 13, 2011

Is it a snake? – or is it a stick?!

It’s amazing what you can find in a jelly. No, I’m not losing it – I’m serious!

Remember last month, I was telling you about the first Jelly session in Thurrock (just down the road from me, in South-East Essex)? Well, some very exciting developments were sparked by that morning – of which, more later.

On is a radio series, for my regular slot, called, ‘So what’s stopping you?’, with Steve Dickinson of Dickinson Coaching.

The first episode went out on 2nd June, focusing on one of the most common challenges known to businesskind – ‘fear’.

I offered Steve the chance to pre-record the interview, but he opted to over-ride his own fear and do it live.

Fear is essential to human survival. Without it, we’d have gone the way of the dodo millennia ago. Some fears are perfectly rational and we should hold on to them as though our lives depend on it – because they do! There are others, though, which are completely irrational and which are not only totally useless for preserving life and limb, they actually hold us back from the things we need, or want, to do. The trouble is that even the highly developed human brain isn’t always great at spotting the difference.

On that first programme, Steve told a story about being in the Hollywood hills and going into survival overdrive at the sight of a snake… which turned out to be a stick.

That initial reaction was perfectly reasonable. He needed to act without thinking, until he could be absolutely sure of what he was dealing with; but how many times in your every day life have you reacted to a ‘snake’ which has turned out to be a ‘stick’? I know I have. I know a number of people, some very successful, who still fear one particular aspect of what they have to do to run their business. The most common phobias I see are around public speaking, or presenting themselves via recorded material. My own pet hate is telemarketing. In each of those cases, the risks really aren’t very high. The worst that can happen is that we end up with a little egg on face. No-one ever died (not in a democratic nation, anyway) from making a bad speech, calling someone at the wrong time or creating a dodgy piece of audio or video.

For me, with my image-driven mind, I find the simple question: ‘Is it a snake? – or is it a stick?‘ really useful. Since we did the programme, I’ve found myself using it whenever I’ve been faced with something at work which I’ve felt apprehensive about. Once I’ve satisfied myself that what’s in my path is just a stick, which can’t harm me – except perhaps by tripping me up – I tell myself to ‘get on with it!‘ and crack on with the task in hand. Simple, but effective!

How do you get over, around or through your own intimidating barriers? I’d love to know.

May 27, 2010

‘Would You Listen To Yourself?!’

Babies start learning to speak even before they learn to live without nappies.  So why are so many adults embarrassed when they hear themselves?

I recently saw a very capable, confident man who, under normal circumstances, can happily chat away to complete strangers, look as though he was about to curl up in a cringeing ball when we threatened to play back the interview we’d just recorded with him.  He isn’t the exception that proves the rule – he is the rule!

I completely understand the feeling.  I avoided listening back to my earliest podcasts – so I was shocked not so long ago, when I ran across the very first and realised how unnatural it sounded! When I was told, several years ago (by a friend with years of broadcast experience) that I really had to listen back to a recording I’d made, I was horrified – I kept putting it off! When I eventually forced myself into it, it was very uncomfortable; but in time, I got used to it.  These days, it’s just part of my job.

Another part of that job is to help clients get over any fears they might have about speaking in front of people, recording and (often the most challenging) listening to the results.  Since watching that client go through the familiar reactions, I’ve been wondering: what is it that we’re actually afraid of in that situation?

The human voice conveys feeling better than anything else – which is why it’s such a powerful communication tool.  We pick up over five times more information from what someone says than what they write, because we can hear so much which is lost in the printed word – tone, inflexion, pace and so on.  All this speaks volumes about how they’re feeling.  Very experienced speakers, like politicians – and (dare I say it?) presenters – learn to convey the emotions they want the listener to pick up.  Unfortunately for those of us who talk for a living, plenty of people can also hear a fake a mile off.  So we have to believe what we’re saying – even if it means suspending disbelief.

To give you an example: I went into the studio one afternoon last year in turmoil because I was waiting for some personal news.  All I had to do was to record some fairly simple links, but when I wasn’t screwing them up – getting all the right words, but not necessarily in the right order – the tone was all wrong.  In the end, I had to push everything else aside and pretend all was fine.  At times like that, presentation is an acting job and, like an actor, you have to ‘believe in the role’ if you want to be convincing.

Less than ten years ago, I was terrified of speaking in public – let alone hearing the results!  For me before I overcame that fear, I suspect it was about revealing what I didn’t want to show – laying myself open.  I don’t suppose I’m alone there – so perhaps the fear of listening to ourselves has something to do with not wanting to hear what we’ve revealed?

I think it also has to do with the trouble so many of us have, looking at ourselves through someone else’s eyes – all too often, we’re our own toughest critics and all we see are the negatives.  We might not be mad keen on what we see in the mirror, but it tends to be a private discomfort.  When we look at a photo or video, we’re seeing what everyone else can see – albeit through thorn-covered specs!  It’s the same with the voice.

This isn’t something that automatically goes away because you turn pro.  Just watch the actors who sit steadily looking away from the screen in a tv interview while the audience watches a clip of their latest film; and I know of at least one highly experienced radio presenter who can’t stand listening to himself (I don’t know why because I think he’s fantastic – he obviously hears something I don’t).

The other side of the coin is that so many of us buttoned-up Brits are pre-programmed to self-deprecate – even when we secretly think we look or sound alright, we’re embarrassed to admit it – in case we’re seen to be ‘big-headed’!

I’m not suggesting you should learn to love the sound of your own voice – only make friends with it – which starts with learning to accept it, faults and all.  That isn’t to say you listen uncritically.  From my point of view, the easiest ways to help a client improve on their presentation technique is for them to spot where it needs improving.  It’s all about learning to be more objective and to give yourself constructive criticism, rather than being hypercritical.  I still don’t like my estuary vowels or the fact that, if I’m not careful, I tend to use ‘ok’ too much; but it’s ok – OOPS – see what I mean?! – provided I don’t lapse into broad ‘Essix-gewl’ and start ‘okaying’ in every sentence!

Seriously, for some people, learning to listen to themselves is just a matter of acquiring a new skill and practising it.  It can go deeper though.  The voice is so individual, so personal. It’s the product of our lives to date – where we’ve lived, where we’ve been educated, our families, friends etc.  So for some people, whether or not they can listen to themselves comes down to how comfortable they are with themselves.  If, deep down, you don’t really like who you are or where you come from, you’ll shy away from hearing the evidence, won’t you?

The power of speech, especially in business, is greatly underestimated.  As I’ve said before, 21st-century commerce is all about relationships and relationships in all their forms start with attraction.  One of the most effective and lasting ways of attracting people, in my experience, is by talking to them – engaging with them on a one-to-one basis, whether through conversation, live presentation or recording.  We wouldn’t send out a flyer, brochure or any other written communication without proof-reading – and yet so many people (I used to be one of them) deliver everything from elevator pitches to full-length presentations, even recordings, without ever having listened to themselves properly.  Becoming comfortable with hearing yourself opens up a whole new raft of possibilities – and I can tell you firsthand, it’s also very liberating!

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