Sherie Griffiths

November 8, 2011

Your fairy-PodMother can grant you 5 wishes – in return for a little help

It’s that time of year again – Xmas ads all over the media – and all over the country, pantomimes have reached that final frantic rehearsal stage. There’s even a Xmas ad, of sorts, on our website – so I thought: why shouldn’t we get into the pantomime spirit as well?

So between now and 23rd December, I’m magically turning myself into your fairy PodMother. ‘Oh no you’re not!’ Oh yes I am – and all that.

As this is business, though, I want to do a deal with you: If you can help me out with some research, I’ll enter you into a draw to win your own professionally-produced podcast in the new year. I need your email by 23rd December and I’ll announce the results of the draw on 3rd January.  To get involved, just email me your answers to these questions.  In the multiple choice questions, just delete the options that don’t apply to you – you can leave in as many as you like. 

 

1 – Do you download business podcasts:

At least once a week?
At least once a month?
Occasionally – if something grabs your attention?
Never?

2 – If not, what stops you?

Not being sure what a podcast is?
Not having an IPod?
Not knowing what’s out there which could help you?
Not knowing how the technology works?
Another reason?

3 – If you download, do you prefer podcasts that deliver:

Business news?
Information?
Inspiration?
Something else?

4 – How long do you like your podcasts to run?

Less than 5 minutes?
5-10 minutes?
10-20 minutes?
20-30 minutes?
Other?

6 – Do you prefer podcasts which are:

Audio only?
Enhanced with pictures?
Available in both formats?

7 – Do you watch or listen to your downloads while you’re:

working?
Travelling?
At home?
Involved in leisure activities?
At any other time?

8 – What do you like best about podcasts?

Finding material that meets your needs?
Accessing the information you want, when you want it?
Listening or watching where you want to?
Listening or watching while doing other things?
hearing directly from experts in a particular field?
Something else?

9 –What is most likely to spoil your listening or viewing experience?

Poor sound quality?
Poor picture quality (if appropriate)?
Poor presentation?
Poor interviewing?
A badly planned programme?
Anything else?

10 – If you download a podcast which includes advertising, does it intrude on your listening or viewing:

Generally?
Unless it’s relevant to the subject of the podcast?
Unless it’s relevant to you?
Less than radio and TV advertising?
Not at all?

11 –What are your 5 essentials for a great podcast?

There’s the opportunity of some free publicity for your business attached to this – but if for any reason you want to remain anonymous, just tell me in the email.

 

Why ‘5 wishes?’  Look at question 11.

 

Thanks, in advance, for your help.

November 1, 2011

Do your clothes still fit?

No, I’m not getting personal.  I don’t want to know about the size of your girth – I’m talking about your business’s clothes.

On 1st august, I wrote a blog called: ‘My baby eats cash and poohs paper’, about the similarities I could see between bringing up a child and growing a business. One of those similarities is they both grow out of their clothes.

The last time mine got a whole new wardrobe was when it came into the world, in 2008 – until yesterday.

I’ve been quite personally attached to the name, ‘Savvy Business’, ever since it came to me in a flash of inspiration, in the shower, in 2008; but a few months ago, I realised we’d outgrown it. When we started, it worked with all the podcast series we were doing: – ‘Law Savvy’, ‘US Savvy’, ‘People Savvy’ – you name it, it fitted.

Since then, though, our horizons have broadened. Podcasting is still a very important part of what the business does (teaching people to do it themselves, or doing it for them), but there’s so much more to it now.

The fact is that the company which started out as a business network making podcasts has evolved into an organization specialising in helping people to talk business in the 21st century – live presentation, doing business on the phone and using on and offline media –that includes podcasting, of course, as well as traditional radio.

So the time had come to kit the company out with a new outfit – a new logo, a new website – and (scariest of all!), a new name.

It’s a big decision, to move away from a name everyone’s familiar with. It’s backfired on certain large organizations (remember the Post Office’s attempt to rebrand?)

I’ve taken the pragmatic approach though – far better to take my growing business out in clothes that fit and that reflect ‘who’ it is and where it’s heading, than to go on squeezing it into what it wore as a newborn, just because ‘it’s familiar’.

So, as of yesterday, the trading face of Savvy Business Communications Ltd is Speak For Yourself. The new name, and the new logo and website that go with it, are much more suitable to its personality now – and there’s plenty of room for growth!

Have you ever gone through a major rebrand? What prompted it? – and how did it go? Or perhaps you’ve thought about it and shied away from the idea, in case you lose the mindshare you’ve spent years building up within your market? Either way, I’d love to hear from you. Drop me a line – at my nice shiny new email address!

A lot of what I’ve been doing over the last couple of months has revolved around branding – mine and other people’s – of which, more next time.

October 25, 2011

How strong is the heart of your business?

On last Thursday’s radio show, my guest was Ivan Newman, founder and Managing Director of Brand Excellence consultancy Living Inside The Brand and the author of ‘Put Brand at the Heart of Your Business and Watch it Grow’. He was in to talk about the five essentials of branding.

We’ve worked together before. We made a series of audio-visual podcasts on various aspects of customer service. In each of those, Ivan illustrated his points with anecdotes – so it came as no surprise to me when he did something similar on the radio.

All the examples in the podcasts had been real, but just before we went on air on Thursday, he came up with the idea for a fictional business, which we could brand on the spot. Gateway Oven-cleaners was a simple model – their operatives would come into your home, clean your oven, and leave. ‘So what’s to brand?’ I hear you ask! Yes, well, I was asking the same question. The answer is: more than you imagine.

The five essentials which Ivan set out were: ‘Vision, Mission, values, promise and personality’. He then proceeded to look at each one in turn, in relation to our instantly created oven-cleaning company

By the end of the show, we had a team of uniformed cleaners (I did point out they couldn’t keep their uniforms spick and span if they were going from one oven to the next –but naturally, Ivan had the answer: ‘overalls’!). Their vision was to leave the customer with restored pride in their newly shined ovens; their mission was to save the customer time and grime; their values included safety – of the products and the people (I’d never have thought of oven-cleaners being CRB checked, but obviously for any vulnerable customers that would be very reassuring); their promise was to achieve it all quickly and efficiently; and their personality?

Now, I thought that was all about how friendly they were etc. That was part of it – but there was more to it than that. Our oven-cleaners were ‘defenders’, Ivan decided – defending us against encroaching dirt – hence the uniforms.

Speaking as someone whose oven keeps giving her reproachful looks every time I open the door – and who keeps looking away – because I HATE cleaning the oven! – I wish someone would take Ivan’s ideas and run with them. I NEED that company!

If you missed the show but want to know more about branding your own business, Ivan is going to be back on the radio very soon, with a new monthly series: ‘The Brand Doctor’. We’re running a pilot edition in December (I’ve volunteered to take the first spoonful of medicine!)  We’ll be looking at my own new brand, which launches this Monday, 31st October. we’ve already got a booking for the January show – but after that, it’s all yours. I’m acting as Doctor’s receptionist (but I promise not to be fierce!), so if you want a consultation, just let me know and I’ll book you an appointment.

This week’s programme is another change of direction (one thing I love about the Enterprise Gateway is the variety). I’m talking ‘amazing support’ – no, I haven’t got Gok Wan on the show – yet! – and there’s no LYCRA involved … So what am I on about? Well, you’ll have to listen on Thursday afternoon, won’t you? 3PM on Gateway 97.8 FM in Basildon and East Thurrock, or at gateway978.com everywhere else.

October 5, 2011

Sound connections

I meet a lot of people on my travels who are really afraid of anyone who looks remotely like a competitor. I’m not knocking anybody who networks via groups which only allow one member per business sector. I know they work extremely well for thousands of businesses – and anything that gets the phone ringing can’t be sniffed at!

I have to say, though, they don’t work for me. Well, they might, in terms of bringing in new business – but I don’t enjoy them. I much prefer what I think of as ‘natural’ networking – walking into a room, whether it’s a networking event or not, and not having the first clue who I’m going to meet. Yes, in theory in that situation you could run across someone who does exactly the same job as you – but it’s highly unlikely. Even two people doing apparently the same job in the same industry will have different approaches, slightly different focuses – and so often, there’s scope for very productive collaboration.

I first ran across Richard Heathcote through a more open networking group. On the face of it, our activities could have looked very similar. We both work in sound; we both produce podcasts, for ourselves and others – but to be honest, that’s about it.

Whilst my focus, where audio is concerned, is on helping businesses to create professional-sounding, compelling content for download or cd distribution, Richard is primarily a voiceover artist. So while I attempt to teach businesspeople to present their own messages, Richard can speak for them.

He’s more than a mouth for hire, though. Some voiceover artistss need the backup of a professional studio to produce anything; but Richard has the technical skills and setup to allow him to be self-sufficient.

Not so long ago, he opened an online ‘audio shop’, providing a range of ‘off-the-shelf’ audio which people can download to use on their phone systems etc – perfect if you hate recording your own voicemail greeting and the like.  

 

He’s just helped me out with a little editing issue I was having – and he’ll be heard on at least one of my upcoming online courses. If either of us had taken a more restrictive approach to networking and the whole competition issue, we would probably have avoided each other like the plague – and missed out on the potential for some interesting and exciting collaborations.

Speaking of ‘interesting and exciting collaborations’: I have the challenge of interviewing my long-standing colleague and friend, Paul Smalley of Paper Mountain Solutions, on tomorrow’s radio show. Paul is heavily involved in the launch of a brand new business, designed to help brand new businesses. I can’t say any more until tomorrow. You can catch the show at 3PM, on 97.8 FM in the Basildon & East Thurrock area, or at gateway978.com.

If you don’t manage to listen, I’ll tell you more on Friday.

July 20, 2011

Extreme multi-tasking – the technology bytes back

Have you ever looked at your schedule for the day and thought: ‘The only way this is going to work is if I can split myself in two!’? Frequently, I’m sure.

I actually get to do that sometimes. I can be in several different places at once –on the phone to one person, while I talk to others via podcasts – while I talk to my local radio listeners, via a pre-recorded show. How many jobs let you do that?!

Although, of course, it only works if the technology decides to play the game – and you know as well as I do, chances are it’ll decide not to play just at the moment you need it most!

That’s what happened to me last Thursday – literally. In this post, I should be telling you about the interview I did last week, with Fiona Dallimore of Up Urs Betty, which should have gone out on Thursday’s programme… That’s what I should be talking about, but…

Last Thursday was always going to be hectic. I was booked to go to Dragon Jelly in Southend in the morning and I had a vital phone meeting booked for the afternoon. I don’t normally book anything on Thursday afternoons, because I prefer to go in and do the radio show live, but if I didn’t have this meeting at 2:30pm Thursday, it wouldn’t happen for at least another month – and it couldn’t wait that long. ‘No problem,’ I thought, ‘I can record the interview and send it in with Alison’ (who does the rest of the Thursday afternoon shift). That way, I could be on air and on the phone at the same time.’

All was fine – until a text on Thursday morning told me Alie was ill. I’m next in line to take over from her and would normally do it with pleasure – but this time, of course, I couldn’t. I cursed having to pass up the opportunity of a three-hour radio stint – because I love it! – but there it was. At least I could be there for my own slot, in spirit if not in person.

At that point, the station wasn’t geared up to receive my package via the web, so I had to walk in with it. Trouble was, hard as I tried, I couldn’t fit that around going to Southend. As time ticked on, it became clear I’d have to sacrifice the Jelly session if I wanted to get the show on air and make that phone meeting.

‘Never mind,’ I thought, ‘”two out of three ain’t bad”, as they say’.

Except it wasn’t – two out of three, that is. When I got to the radio station, my package wouldn’t play on any of the computers. I still don’t understand that because I’d triple-checked it beforehand – but there it was; nearly twenty minutes of silence. Now, silence may be golden in many places – but the radio isn’t one of them! Twenty seconds of ‘dead air’ is more than enough to cause mass panic in a studio! So I had no choice but to bring the file back and try to fix it. Somewhere between the PC and my little USB drive, it had been scrambled. It would still play on my PC, but part of it sounded as though it had been broken up into little bits, they’d all been thrown into the air and come down in a completely random order.

If I’d had the rest of the day, I could have sorted it – but as it was, I ran out of time. So I must say thanks to my colleague, Tyler, for stepping in for Alison in my absence – and especially for filling the gap where my own programme should have been.

Tomorrow is a completely live show, with Caroline Thomas of Sales Scene. She’s in to talk about her plans to kickstart regeneration in Thurrock (where she’s based). As she’s coming in in person, at least she won’t get scrambled at the last minute… hopefully…

If you’re in the Basildon & East Thurrock area, you can catch the programme on 97.8 FM at 3)PM. If not, you can listen live at http://www.gateway978.com– do let me know if you manage to hear it.  If you’re wondering what ‘Up Urs Betty’ is all about, you’ll find out shortly.  Listen to the Thursday show, or watch this space…

May 27, 2010

‘Would You Listen To Yourself?!’

Babies start learning to speak even before they learn to live without nappies.  So why are so many adults embarrassed when they hear themselves?

I recently saw a very capable, confident man who, under normal circumstances, can happily chat away to complete strangers, look as though he was about to curl up in a cringeing ball when we threatened to play back the interview we’d just recorded with him.  He isn’t the exception that proves the rule – he is the rule!

I completely understand the feeling.  I avoided listening back to my earliest podcasts – so I was shocked not so long ago, when I ran across the very first and realised how unnatural it sounded! When I was told, several years ago (by a friend with years of broadcast experience) that I really had to listen back to a recording I’d made, I was horrified – I kept putting it off! When I eventually forced myself into it, it was very uncomfortable; but in time, I got used to it.  These days, it’s just part of my job.

Another part of that job is to help clients get over any fears they might have about speaking in front of people, recording and (often the most challenging) listening to the results.  Since watching that client go through the familiar reactions, I’ve been wondering: what is it that we’re actually afraid of in that situation?

The human voice conveys feeling better than anything else – which is why it’s such a powerful communication tool.  We pick up over five times more information from what someone says than what they write, because we can hear so much which is lost in the printed word – tone, inflexion, pace and so on.  All this speaks volumes about how they’re feeling.  Very experienced speakers, like politicians – and (dare I say it?) presenters – learn to convey the emotions they want the listener to pick up.  Unfortunately for those of us who talk for a living, plenty of people can also hear a fake a mile off.  So we have to believe what we’re saying – even if it means suspending disbelief.

To give you an example: I went into the studio one afternoon last year in turmoil because I was waiting for some personal news.  All I had to do was to record some fairly simple links, but when I wasn’t screwing them up – getting all the right words, but not necessarily in the right order – the tone was all wrong.  In the end, I had to push everything else aside and pretend all was fine.  At times like that, presentation is an acting job and, like an actor, you have to ‘believe in the role’ if you want to be convincing.

Less than ten years ago, I was terrified of speaking in public – let alone hearing the results!  For me before I overcame that fear, I suspect it was about revealing what I didn’t want to show – laying myself open.  I don’t suppose I’m alone there – so perhaps the fear of listening to ourselves has something to do with not wanting to hear what we’ve revealed?

I think it also has to do with the trouble so many of us have, looking at ourselves through someone else’s eyes – all too often, we’re our own toughest critics and all we see are the negatives.  We might not be mad keen on what we see in the mirror, but it tends to be a private discomfort.  When we look at a photo or video, we’re seeing what everyone else can see – albeit through thorn-covered specs!  It’s the same with the voice.

This isn’t something that automatically goes away because you turn pro.  Just watch the actors who sit steadily looking away from the screen in a tv interview while the audience watches a clip of their latest film; and I know of at least one highly experienced radio presenter who can’t stand listening to himself (I don’t know why because I think he’s fantastic – he obviously hears something I don’t).

The other side of the coin is that so many of us buttoned-up Brits are pre-programmed to self-deprecate – even when we secretly think we look or sound alright, we’re embarrassed to admit it – in case we’re seen to be ‘big-headed’!

I’m not suggesting you should learn to love the sound of your own voice – only make friends with it – which starts with learning to accept it, faults and all.  That isn’t to say you listen uncritically.  From my point of view, the easiest ways to help a client improve on their presentation technique is for them to spot where it needs improving.  It’s all about learning to be more objective and to give yourself constructive criticism, rather than being hypercritical.  I still don’t like my estuary vowels or the fact that, if I’m not careful, I tend to use ‘ok’ too much; but it’s ok – OOPS – see what I mean?! – provided I don’t lapse into broad ‘Essix-gewl’ and start ‘okaying’ in every sentence!

Seriously, for some people, learning to listen to themselves is just a matter of acquiring a new skill and practising it.  It can go deeper though.  The voice is so individual, so personal. It’s the product of our lives to date – where we’ve lived, where we’ve been educated, our families, friends etc.  So for some people, whether or not they can listen to themselves comes down to how comfortable they are with themselves.  If, deep down, you don’t really like who you are or where you come from, you’ll shy away from hearing the evidence, won’t you?

The power of speech, especially in business, is greatly underestimated.  As I’ve said before, 21st-century commerce is all about relationships and relationships in all their forms start with attraction.  One of the most effective and lasting ways of attracting people, in my experience, is by talking to them – engaging with them on a one-to-one basis, whether through conversation, live presentation or recording.  We wouldn’t send out a flyer, brochure or any other written communication without proof-reading – and yet so many people (I used to be one of them) deliver everything from elevator pitches to full-length presentations, even recordings, without ever having listened to themselves properly.  Becoming comfortable with hearing yourself opens up a whole new raft of possibilities – and I can tell you firsthand, it’s also very liberating!

February 9, 2010

What’s The Link Between Teddy-bears And Podcasts?

I didn’t think there was one – until today.

I spent yesterday afternoon writing the outlines for two presentations. On the face of it, they couldn’t be more different.

The first was:-

“Who Is Fred? – and why did twenty-six seven-year-olds make friends with him?”, which I delivered this morning, at 4Networking in Ware. It was all about the children’s book, featuring a bear, which I produced with the Year 2 kids at the school where I’m a governor and the charity I one day hope to launch, to help disadvantaged kids discover and develop their potential through creativity.

The second was:-

“Whatcasting? – an introduction to using audio as an effective communication tool”, for the Business Café in Colchester, on 1st April … hmm .. I am slightly nervous about the date …

So what do they have in common? In one word, innovation and in another, potential.

The book developed in part from the need to find innovative ways of encouraging the kids (particularly the boys) to write. Several were from homes where reading and writing didn’t feature very much, so to them it wasn’t “cool”. One of the things we aimed to achieve – and I think we did achieve –by getting them involved in the book was to make it “cool” first to put their ideas into words and then to put them down on paper. Sometimes that began with a picture, progressed to a caption and eventually evolved into full sentences. Then at other times, they went straight for the pen – unleashing potential neither they nor their teachers knew they had.

My first foray into podcasting was in an effort to talk en mass to the clients and prospective clients of the law practice which I was running at the time, about legal issues. If they were aware and planned ahead, I knew they could save themselves time, money and aggravation. My challenge was how to communicate that. The people I wanted to talk to were busy. Their time was at least as precious as their cash – because it was in equally short supply! They were already bombarded with information leaflets etc – and if they’d been given one with “law” visible anywhere on the front, they would probably have switched off. Audio allowed me to talk to them directly, rather than at them, while they were doing other things.

So in both cases, a bit of lateral thinking about communication helped get a difficult and sometimes unpopular message across in a way the target audience actually seemed to enjoy! Well, they kept coming back for more, anyway.

In my experience, one of the biggest challenges we all face in business is around getting the right message to the right people at the right time – and, all-importantly, in the right language. The right people, of course, are the ones we want to talk to; the right message is the one we want them to hear; the right time is when they want to hear it; and the right language is theirs. That is, as I say, my experience – but what do you think?

November 10, 2009

“The Savvy Business Mountain Guides – A Book In The Making”

At our London launch in May, I used the metaphor of climbing a mountain to describe my experience of getting Savvy up and running – http://www.savvybc.com/aboutsavvybc.php.

I wasn’t trying to be clever – I think in pictures and that was the picture which kept coming to mind. (The fact that someone who works primarily with sound, and has a guide dog, thinks in pictures may seem a bit odd to you, but that’s another story!). Anyway, it rang a few bells with the audience on the night.

As time went on, others started asking me about putting some podcasts together to help people at different stages of business – start-up, expansion etc – and eventually the two ideas came together (or should that be “collided”?) shortly after 5:00am last Friday, 6th November 2009 and “The Savvy Business Mountain Guides” were born. I’d already written an ebook, on an aspect of law for non-lawyers but this time, I thought, I could do something a bit different and combine the book with some audio and audio-visual material so that contributors can, literally, speak for themselves. I’ve run it past several people and so far the response has been fantastic – what do you think? Constructive criticism is as good as enthusiasm – so let me know.

It’s a major project, which I must be mad to take on at this stage in my own business life – but then, as I said to a fellow business author last week (who is in the process of completing her second book) – “You don’t have to be bonkers to go into business – but it certainly helps! The trick is to find the method in your madness, so you can infect other people with it”.

I’m aiming to get the first book launched within the year. Over the coming months, I’ll keep you up to speed with how it’s going, who I’m talking to and, no doubt, what I’m learning from the exercise. If I can work out how to upload multimedia material here, I’ll do some of that by way of audio and perhaps even some video.

If you want to get involved, email me at sherie@savvybc.com.

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