Sherie Griffiths

January 19, 2012

Healthy Brand, Healthy Business

Back on 1st December last year (doesn’t that seem like a long time ago now?!) on the Thursday afternoon show, we ran the pilot edition of ‘The Brand Doctor’ with Ivan Newman of Living Inside The Brand. On that occasion, I – or rather my new brand, was the patient.

We had another patient lined up to see the Doc in January, but unfortunately, she was ill at the last minute. Yes, I know, ‘to ill to go to the Doctor’ – ironic, isn’t it?; but true.

So, in the tradition of live radio, we thought on our feet, turned on a sixpence – and employed every other cliché we cold think of – and decided to take a general lok at what makes a strong, healthy brand.

All my training and instincts tell me that good shows need preparation; careful planning – but just occasionally, something which you pull together at the last minute really works. It has a spontaneity about it. You wonder how the hell it all comes together so quickly – but it does – and it’s a great feeling! A lot of it, I have to say, is down to having a guest who really knows their stuff.

The conversation Ivan and I had (which we’d only planned in very general terms, in reception before going on air – yes, really!), ranged from baby buggies to the link between Cocacola and Santa Claus! I won’t tell you any more because I’m aiming to get the show online asap. I’ll let you know when that happens.

This afternoon, I start another new, occasional series: ‘Where do I start?’, with Paul Smalley of Startup Revolution.

As always, you can catch the show at 3PM on Gateway 97.8 if you’re in the area, or listen anywhere at gateway978.com – and if you have any feedback, or any ideas for possible one-off shows or a series, get in touch.

July 20, 2011

Extreme multi-tasking – the technology bytes back

Have you ever looked at your schedule for the day and thought: ‘The only way this is going to work is if I can split myself in two!’? Frequently, I’m sure.

I actually get to do that sometimes. I can be in several different places at once –on the phone to one person, while I talk to others via podcasts – while I talk to my local radio listeners, via a pre-recorded show. How many jobs let you do that?!

Although, of course, it only works if the technology decides to play the game – and you know as well as I do, chances are it’ll decide not to play just at the moment you need it most!

That’s what happened to me last Thursday – literally. In this post, I should be telling you about the interview I did last week, with Fiona Dallimore of Up Urs Betty, which should have gone out on Thursday’s programme… That’s what I should be talking about, but…

Last Thursday was always going to be hectic. I was booked to go to Dragon Jelly in Southend in the morning and I had a vital phone meeting booked for the afternoon. I don’t normally book anything on Thursday afternoons, because I prefer to go in and do the radio show live, but if I didn’t have this meeting at 2:30pm Thursday, it wouldn’t happen for at least another month – and it couldn’t wait that long. ‘No problem,’ I thought, ‘I can record the interview and send it in with Alison’ (who does the rest of the Thursday afternoon shift). That way, I could be on air and on the phone at the same time.’

All was fine – until a text on Thursday morning told me Alie was ill. I’m next in line to take over from her and would normally do it with pleasure – but this time, of course, I couldn’t. I cursed having to pass up the opportunity of a three-hour radio stint – because I love it! – but there it was. At least I could be there for my own slot, in spirit if not in person.

At that point, the station wasn’t geared up to receive my package via the web, so I had to walk in with it. Trouble was, hard as I tried, I couldn’t fit that around going to Southend. As time ticked on, it became clear I’d have to sacrifice the Jelly session if I wanted to get the show on air and make that phone meeting.

‘Never mind,’ I thought, ‘”two out of three ain’t bad”, as they say’.

Except it wasn’t – two out of three, that is. When I got to the radio station, my package wouldn’t play on any of the computers. I still don’t understand that because I’d triple-checked it beforehand – but there it was; nearly twenty minutes of silence. Now, silence may be golden in many places – but the radio isn’t one of them! Twenty seconds of ‘dead air’ is more than enough to cause mass panic in a studio! So I had no choice but to bring the file back and try to fix it. Somewhere between the PC and my little USB drive, it had been scrambled. It would still play on my PC, but part of it sounded as though it had been broken up into little bits, they’d all been thrown into the air and come down in a completely random order.

If I’d had the rest of the day, I could have sorted it – but as it was, I ran out of time. So I must say thanks to my colleague, Tyler, for stepping in for Alison in my absence – and especially for filling the gap where my own programme should have been.

Tomorrow is a completely live show, with Caroline Thomas of Sales Scene. She’s in to talk about her plans to kickstart regeneration in Thurrock (where she’s based). As she’s coming in in person, at least she won’t get scrambled at the last minute… hopefully…

If you’re in the Basildon & East Thurrock area, you can catch the programme on 97.8 FM at 3)PM. If not, you can listen live at http://www.gateway978.com– do let me know if you manage to hear it.  If you’re wondering what ‘Up Urs Betty’ is all about, you’ll find out shortly.  Listen to the Thursday show, or watch this space…

July 19, 2010

Ivan Lives Inside His Brand

First, an apology – because I should have done this last week!

At the end of my last post about June’s ‘Get PodSavvy’, I promised to give you some background to the interview with Ivan Newman of Living Inside The Brand. Ivan starts his series of the same name, on customer service, in this month’s show (which we’re currently putting together) and his segment is one of three from the programme which will be made available as an ‘enhanced podcast’ – audio illustrated with images.

We’d only met a couple of times when he approached me with the idea for the feature. The meeting that followed turned into a mad creative brain-storming session – around pictures, rather than sound. As a guide dog owner with shadow vision, I don’t often get the chance to let my very visual imagination off the leash – but Ivan let me do just that.

By the time we parted company, we had a whole set of images (which I won’t describe here, because you may well see some of them over the next few months) and a rough outline of six programmes setting out the core principles of excellent customer service.

As we worked up those rough ideas into a detailed plan, I realised very quickly that as far as Ivan is concerned, it’s definitely a case of ‘Do as I do – not as I say!’ – even when he’s the customer!  He practices what he preaches all the way – especially when it comes to looking after the small details, laying the right foundations and keeping the lines of communication open. We’re both keen to make sure the final product is the best it can possibly be – which is why, even though he’s away in the alps at the moment being terribly athletic, the emails and calls are still flying backwards and forwards.

I’m really looking forward to seeing all our efforts come together when I’m back in the studio on Thursday afternoon.

Hosted by Killer SEO SuperBlogs